Communication and Culture | Global Villages
C413 | 24070 | Yeidy M. Rivero
CMCL-C 413: Global Villages
(Topic: Television: Local and Global Perspectives)
Class Number: 24070
MW, 2:30 PM-3:45 PM, Location: TBA
A portion of this course reserved for majors
Fulfills COAS S&H Requirement
Instructor: Yeidy M. Rivero
Office: Mottier Hall 207
Course Description: Among other things, television has been
categorized in the U.S. public sphere as “a wasteland,” as “trash
culture,” and as a medium that promotes either
capitalism/consumption or cultural, political, and social
negotiations. On the other hand, in many countries around the
world, although TV was first used as an avenue for education and as
a space where national cultures were represented, there have been
industrial and textual transformations where the global permeates
the ‘local.’ Thus, TV (outside the U.S.) has been constructed as a
medium that promotes Americanization to the detriment of national
cultures or as a location where audiences mediate dominant and
alternative ideological discourses.
In this course we will explore television as a medium that
rearticulates dominant and vernacular cultures and as a
technological/cultural/commercial artifact that attracts a variety
of local and global audiences. Drawing from various theoretical
approaches (i.e., cultural imperialism, indigenization, cultural
proximity, and globalization), we will examine television
production, texts, and audience reception in order to understand the
complexities of one of the most popular media of our time.
1) Exams (60%): There will be three scheduled exams in this
course. The exams will be based on class readings and lectures and
will be comprised of essay questions and short answer questions.
2) Research Paper (20%): I will provide specific guidelines
for the paper. Each student will give a 7-10 minute presentation
based on his/her research paper.
3) Class Participation (20%): Each student will turn in a one-
page summary of the articles which have an S next to the citation.
Each one-page summary is due at the end of class. In addition,
students are expected to attend class, to be on time, to participate
in discussion having read assigned texts in advance, and to turn in
written papers when scheduled.
Readings: Assigned readings will include work by Milly Buonanno,
Herman Gray, Edward Herman, Purnima Mankekar, Jesús Martín Barbero,
Robert McChesney, Herbert Schiller, and Joseph Straubhaar.