Telecommunications | Electronic Media Advertising
T340 | 14292 | Affe, R.

Semester: Spring 2007  (2nd 8-week session)

Course Code: T340

Course Title: Electronic Media Advertising

Course Prerequisites:  C- grade or better in T207

Course Description:  Survey of the major processes of advertising
business. Selected topics include: organization of ad agencies,
brief history of advertising, consumer behavior, media evaluation,
media planning, internet advertising, outdoor advertising,
copywriting, direct mail advertising.

Course Format:  Mostly lecture---with ample time for Q & A---
supplemented with occasional multi-media.

Requirements Course Fulfills: To see which requirements, in the
College of Arts and Sciences, this course will fulfill consult the
College Bulletin at
2008/. If you have questions, or need additional help, see your
academic advisor.

Meeting Times:  M,T,W,R  11.15  12.30