Telecommunications | Electronic Media Advertising
T340 | 14292 | Affe, R.
Semester: Spring 2007 (2nd 8-week session)
Course Code: T340
Course Title: Electronic Media Advertising
Course Prerequisites: C- grade or better in T207
Course Description: Survey of the major processes of advertising
business. Selected topics include: organization of ad agencies,
brief history of advertising, consumer behavior, media evaluation,
media planning, internet advertising, outdoor advertising,
copywriting, direct mail advertising.
Course Format: Mostly lecture---with ample time for Q & A---
supplemented with occasional multi-media.
Requirements Course Fulfills: To see which requirements, in the
College of Arts and Sciences, this course will fulfill consult the
College Bulletin at http://www.indiana.edu/~bulletin/iub/coas/2006-
2008/. If you have questions, or need additional help, see your
Meeting Times: M,T,W,R 11.15 – 12.30