Business | BUS M 407 Business-to-Business Marketing
M407 | ALL | Staff


BUS M 407 Business-to-Business Marketing (3 cr.) P or C: M 303 for business majors;
A 202 and M 303 for non-business majors. Problems, activities, and decision methods
involved in the marketing of goods and services by business-to-business entities.
Product development, pricing, promotion distribution systems, and analysis of the
roles of non-consumer buyers.