Business | BUS M 415 Advertising and Promotion Management
M415 | ALL | Staff


BUS M 415 Advertising and Promotion Management (3 cr.) P or C: M 303 for business
majors; M 300 for non-business major. Basic advertising and sales/promotion concepts.
The design, management, and integration of a firmís promotional strategy. Public
policy aspects and the role of advertising in marketing communications in different
cultures.