Telecommunications | Electronic Media Advertising
T340 | 11223 | Affe, R.
T340: Course Title: Electronic Media Advertising
Course Prerequisites: C- grade or better in T207
Course Description: Survey of the major processes of advertising
Selected topics include: organization of ad agencies, brief history
of advertising, consumer behavior, media evaluation, media planning,
internet advertising, outdoor advertising, copywriting, direct mail
Course Format: Mostly lecture, with ample time for Q & A.
To see which requirements, in the College of Arts and Sciences, this
course will fulfill consult the College Bulletin at
If you have questions, or need additional help, see your academic