Telecommunications | Electronic Media Advertising
T340 | 11223 | Affe, R.

T340:  Course Title: Electronic Media Advertising

Course Prerequisites:  C- grade or better in T207

Course Description:  Survey of the major processes of advertising

Selected topics include: organization of ad agencies, brief history
of advertising, consumer behavior, media evaluation, media planning,
internet advertising, outdoor advertising, copywriting, direct mail

Course Format:  Mostly lecture, with ample time for Q & A.
Occasional videos.

To see which requirements, in the College of Arts and Sciences, this
course will fulfill consult the College Bulletin at
If you have questions, or need additional help, see your academic