Telecommunications | Business Applications of Telecommunications
T422 | 15841 | Waterman, D.

Prerequisites: T207 with a grade of C- or higher or consent of

Summary of course objectives:
This course is intended to give you a practical understanding of the
competitive strategies of communications firms, primarily in the
media industries.

A major part of the class will involve case studies in which you are
asked to propose and discuss strategies for solving practical
business problems. You will also be asked to develop and present an
idea for a new media enterprise, or to critique the strategy of an
existing media startup firm. Cases covered will tentatively include
among others: cable program networking, broadcast television,
Internet content providers, and satellite radio.

Format: Mostly class discussion of specific business cases; some
lecture/discussions about how certain business strategies apply in
particular to the communications industries

This course counts toward Social and Historical Studies distribution
requirements in the College of Arts and Sciences. It may, or may
not, also count toward other degree requirements. For more
information about which requirements this course could fulfill see
the College of Arts and Sciences Bulletin at If you have
questions, or need additional help, see your academic advisor.

Required texts: Compiled course packet of selected articles, book
chapters, and business cases.

David Waterman's webpage:
Meeting times: 11:15am - 12:30pm M W