Communication and Culture | Topics in Media, Culture, and Society (Topic: Global Media, Consumerism, and Commercial Nation-Making)
C204 | 26876 | Kaptan, Y.

TuTh, 1:00 PM-2:15 PM, FQ 012A

Meets with GLLC-G 200

Fulfills College S&H Requirement

Instructor: Yesim Kaptan
Office: 800 E. 3rd St. – room 279
Phone: 856-7385

The role of mass media and consumer culture in facilitating nation-
building and global culture is particularly significant in order to
understand the late twentieth century. In the past two decades,
scholars have begun to view inherent tensions between the forces of
nationalism and the forces of globalization in the production,
reception, and circulation of media in the contemporary world. At
the same time though, as well as commercial media, consumption as a
social practice have become important in defining and promoting
global culture and national identities.

The goal of this course is to introduce and discuss the images,
signs, symbols, commodities, cultural commercial products, and
personal and collective identities that emerge and circulate through
mundane engagement with commodities and global media forms. In this
course, we will analyze connections and tensions between the forces
of nationalism and the forces of globalization and explore some of
the scholarly literature about the role of the media and consumer
culture in those tensions. We will critically problematize the
significant ontological concepts—the local, the translocal, the
global, and the national—and their usage in the scholarly
literature. We also will discuss the social organization of
consumption as a key framework for understanding globalization,
consumerism and contemporary nationalisms in modern societies. By
the end of the semester you will have tools to analyze the
intersection of globalization, nationalism, consumer culture, and
the media; and how they intervenes in different cultures. As the
primary goal of the course you will become familiar the key concepts
of global media and consumer culture.

In this course, the following questions arise and shall be discussed
in this course to see the complex cultural and social dynamics among
consumer culture, globalization and nationalism:

• how does globalized mass consumerism affect the ways in which the
nation is constructed?

• what is the role of the media in this process? What kinds of
boundaries do media cultures draw between global, national, and
local cultures?

• what is the role of the media and consumerism in the shaping of
national, regional, transnational cultures and societies?