Cultural Studies | Special Topics in Cultural Studies: Media, Advertising, and Consumer Culture
C701 | 15925 | Anderson


There are many ways that historians might write the history of
American media in the twentieth century, but this course will
concentrate on the intersection of media, advertising, and consumer
culture.  Changing structures of the commercial marketplace and
patterns of mass consumption have exerted a tremendous influence on
the evolution of American media, which in turn have played a crucial
role in fostering a culture of consumption.  The goal of this course
will be to understand the historical origins and subsequent evolution
of the interdependent relationship between media, advertising, and
consumer culture.  Students will be expected to participate in class
discussion and to write a seminar paper based on historical research.

Readings will include selections from many books, including:

Jackson Lears, Fables of Abundance: A Cultural History of Advertising
in America (Basic Books, 1995).

Roland Marchand, Advertising the American Dream: Making Way for
Modernity, 1920-1940 (University of California Press, 1986).

Kathy Peiss, Hope in a Jar: The Making of America’s Beauty Culture
(Owl Books, 1999).

Lisa Jacobson, Raising Consumers: Children and the American Mass
Market in the Early Twentieth Century (Columbia University Press, 2004)

Catherine Gudis, Buyways: Automobility, Billboards and the American
Cultural Landscape (Routledge, 2003).

Inger Stole, Advertising on Trial: Consumer Activism and Corporate
Public Relations in the 1930s (University of Illinois Press, 2006)

Kathy M. Newman, Radio Active: Advertising and Consumer Activism,
1935-1947 (University of California Press, 2004).

Lizabeth Cohen, A Consumer’s Republic: The Politics of Mass
Consumption in Postwar America (Vintage, 2003).

Joseph Turow, Niche Envy: Marketing Discrimination in the Digital Age
(MIT Press, 2006).

Celia Lury, Brands: The Logos of Global Economy (Routledge, 2004).