Global Village Living-Learning Center | Global Media, Consumerism and Commercial Nation-Making
G220 | 25758 | Yesim Kaptan


(3cr.)(S&H)(TR)(1:00 -2:15pm) Kaptan. The role of mass media and
consumer culture in facilitating nation-building and global culture
is particularly significant in order to understand the late
twentieth century. In the past two decades, scholars have begun to
view inherent tensions between the forces of nationalism and the
forces of globalization in the production, reception, and
circulation of media in the contemporary world. At the same time
though, as well as commercial media, consumption as a social
practice have become important in defining and promoting global
culture and national identities. The goal of this course is to
introduce and discuss the images, signs, symbols, commodities,
cultural commercial products, and personal and collective identities
that emerge and circulate through mundane engagement with
commodities and global media forms. In this course, we will analyze
connections and tensions between the forces of nationalism and the
forces of globalization and explore some of the scholarly literature
about the role of the media and consumer culture in those tensions.
We will critically problematize the significant ontological concepts—
the local, the translocal, the global, and the national—and their
usage in the scholarly literature. We also will discuss the social
organization of consumption as a key framework for understanding
globalization, consumerism and contemporary nationalisms in modern
societies. By the end of the semester you will have tools to analyze
the intersection of globalization, nationalism, consumer culture,
and the media; and how they intervenes in different cultures. As the
primary goal of the course you will become familiar the key concepts
of global media and consumer culture.  NOTE:  This course is being
joint-listed with CMCL-C204.