Liberal Arts and Management Program | Globalization & the Culture of Business in East Asia
L416 | 14622 | Mike Robinson


Thomas Friedman's best seller "The World is Flat" is a brief history
of the 20th century that focuses on the origins and evolution of the
new global system in which we find ourselves embedded in the first
years of a new century.  Moreover, the emergence of the new global
system, a system characterized by intense economic, cultural and
political interactions we now refer to as "globalization," has
marked a period of challenges to U.S. leadership of global finance,
business, technology, and, in many ways, culture as well.  An
important part of this challenge to America's position as world
leader has come from East Asia.  And this is not a new challenge.
Even during the height of Americaís prestige and influence during
the 1970s, the Japanese had begun to challenge American assumptions
about the primacy of its business and economic models for world
development.   Subsequently, the so-called little dragons (South
Korea, Hong Kong, Taiwan and Singapore) emerged as fierce economic
competitors.  And most recently China has loomed as an emerging
economic super-power.  The global hierarchy of wealth, technological
prowess/innovation, and economic dynamism that was dominated by the
US and Western Europe is long-gone.  In its place is an increasingly
flattened world of economic competition, mobile capital,
instantaneous communications, and labor exchange.

This course seeks to explore one dimension of the new globalized
world order embedded in the post-World War II emergence of East Asia
as a new locus of economic, technological, and cultural dynamism.
Beginning with Japanís economic challenge in the 1970s and
continuing through the rise of China as a global trading super-
power, this course will study the characteristics of the unique East
Asian variant of capitalism.  We will seek to understand the sources
of East Asian economic success in the new Millennium and how this
success transformed the way Americans do business in a global
setting.  What cultural systems and core values underlie East Asian
business practices?  How did American businessmen first ignore, then
contest, and finally accept these practices within our own business
models?  And finally how does an understanding of East Asian
capitalism in general help us anticipate the future. This course
meets the College Intensive Writing requirement.


Note: This section includes a required study tour to Korea over
Spring Break