Latino Studies | Commodifying Brownness
L396 | 14425 | Quinones-Rivera M


From Frida Kahlo to the “bombshell” Jennifer López (J-Lo) we find
stereotypical representations of Latinas in popular culture and
advertising. “Commodifying Brownness” offers an interdisciplinary
examination of how racial, ethnic and gender differences are
negotiated through media and popular culture. By taking a cultural
approach to advertising, this course explores the politics of
representation, ethnic/racial authenticity, and cultural forms. Some
of the cultural forms examined in this course are artistic
representations (murals and low-rider culture) and various musical
forms such as Salsa, Reggaetón and Hip Hop (East/West Coast).