Telecommunications | Electronic Media Advertising
T340 | 10689 | Affe, R

T340:  Course Title: Electronic Media Advertising

Course Prerequisites:  C- grade or better in T207

Course Description:  Survey of the major processes of advertising

Selected topics include: organization of ad agencies, brief history
of advertising, consumer behavior, media evaluation, media planning,
internet advertising, outdoor advertising, copywriting, direct mail

Course Format:  Mostly lecture, with ample time for Q & A.
Occasional videos.

11:15am - 12:30pm, WF

To see which requirements, in the College of Arts and Sciences, this
course will fulfill consult the College Bulletin at
If you have questions, or need additional help, see your academic