Health, Physical Education and Recreation | Sport Marketing
P418 | 8048 | Antonio Williams


Examination of the elements of the marketing mix as they pertain to
the sport enterprise. Also includes the coverage of decision making
and planning from the sport manager's perspective and the impact of
corporate sponsorship on the delivery of sport.

P: HPER-P 211 and BUS-M 300 or BUS-M 301.

3 cr.