Communication and Culture | Persuasion
C324 | 30098 | Wieskamp,V

CMCL-C 324: Persuasion
Class Number:  30098

TuTh, 9:30 AM-10:45 AM, SY 108 (#30098)

Recommended: CMCL-C 121 or C130 and C223, C225, or C228
Fulfills College A&H Requirement

Instructor (#30098): Valerie Wieskamp
Office: C2 216
Phone: 855-6405

We often think about persuasion in primarily instrumental and
individualistic terms—how one individual goes about getting
something he/she wants from another person.  Although this sense of
persuasion has its value, it often leads us to see persuasion as an
act of distortion and provides us with an incomplete understanding
of persuasion.  This course will take a different focus, one that
asks us to think about the cultural, social, and political aspects
of persuasion as it is more broadly defined.  We will study
persuasion not as only an act of distortion, or a mechanism to
achieve individual aims, but also as a phenomenon that builds and
constitutes our world.  Over the course of the semester, we will
first investigate several different theoretical approaches to
persuasion.  We will then draw the connection between theory and
practice by looking at several different case studies of actual
social activist movements.  The aim of this course is to provide you
with models for both rhetorical critique and persuasive invention.
In other words, the readings and assignments for this class are
designed to help you become both critical consumers and
conscientious producers of persuasion.