Journalism | Principles of Creative Advertising
J320 | 8904 | Craig Wood
02:30P-03:45P TR EP 220
REQUIRED INTRODUCTORY COURSE FOR ADVERTISING. ABOVE CLASS P - AT LEAST
Principles of Creative Advertising (3 cr.) Survey course about the field of advertising with a
focus on its function as a means of communication. Learn how marketing, psychology,
research, mass media, law, and ethics are important to professionals working in the industry.
Class will emphasize use of strategy to develop creative advertising