Journalism | PRINCIPLES OF PUBLIC RELATIONS
J321 | 8905 | --
09:30A-10:45A TR EP 220
REQUIRED INTRODUCTORY COURSE FOR PUBLIC RELATIONS
ABOVE CLASS P - AT LEAST SOPHOMORE STANDING
Survey course about the theory and practice of public relations. Examines public relations'
function within organizations, its impact on publics and its role in society. Topics include the
evolution of the field, the range of roles and responsibilities that public relations practitioners
assume in a variety of settings, ethics, and significant issues and trends that have shaped the
practice. Course provides a foundation for more advanced study in the field. Also useful for
those planning another professional or managerial career that requires an understanding of
public relations concepts and management practices.