Journalism | International Public Relations: Tourism Communication
J460 | 14097 | PERM Dennis Elliott


04:00P-05:15P   TR     EP 157
(cr. 4)
Prerequisite: junior/senior standing and application.
Permission only. Limited to Journalism majors, application due Oct. 1. The role of public
relations as an integral part of country and agency integrated marketing campaigns is
explored within the context of the global industry of tourism and communications needs
and opportunities. Tourism economics will be examined along with an exploration of
cultural distinctions that are critical to effective communications and planning. A travel
experience component of the course will be focused on Italy over the spring semester
break to provide a case study of tourism communication, interactions with government
tourist boards, and additional contributing elements developing communication plans.

ABOVE CLASS SPRING BREAK TRAVEL TO ITALY REQUIRED, MAR 11-19,
COST $1,750