Journalism | International Media Experiences: International PR - Tourism Communication
J518 | 30868 | Dennis Elliott


04:00 P-05:15 P TR EP 157
International Public Relations: Tourism Communication. Permission only. Limited to
Journalism majors, application due Oct. 1. The role of public relations as an integral part of
country and agency integrated marketing campaigns is explored within the context of the
global industry of tourism and communications needs and opportunities.  Tourism economics
will be examined along with an exploration of cultural distinctions that are critical to effective
communications and planning.  A travel experience component of the course will be focused
on Italy over the spring semester break to provide a case study of tourism communication,
interactions with government tourist boards, and additional contributing elements developing
communication plans.