Telecommunications | Writing for Electronic Media
T211 | 10948 | Haywood-Smith, L

Spring 2011
Subject:   TEL-T 211
Class number: 10948
Course:  Writing for the Electronic Media

Instructor:  Lynda Haywood-Smith

Class meets: Monday and Wednesday, 2:30pm – 3:45pm in R-TV 226.

Prerequisites:  None

Course Description as stated in the COAS Bulletin): “Style, form,
and preparation of written materials for electronic media.”

Course Objectives/Goals:
Writing for the Electronic Media provides an introduction to basic
media writing principles. Students will learn to sharpen their
grammar and composition skills, and discuss selection and treatment
of content for the media. The class will discuss and practice
formats used for news, sports broadcasts and other forms of media
writing, such as copywriting for the advertising industry and public
relations writing.  By the end of the semester, you should be able
to create professional copy in the proper media format. Daily
preparation and class participation are required.

Course Format:  Lecture and discussion

Grading Procedure:
There will be several types of assignments ranging from creative
writing assignments to evaluating media writing that you see on a
daily basis.

Required Textbook:
Meeske, Milan D., Copywriting for the Electronic Media: A Practical
Approach, 6th Edition. Belmont: Wadsworth/Thomson.

Suggested Supplement(s):

Arnold, George T., Media Writer’s Handbook: A Guide to Common
Writing & Editing Problems, 5th ed. McGraw-Hill Higher Education.

Hacker, Diana. Pocket Style Manual: A Pocket Style Manual. Boston:
Bedford/St. Martins.

To see which requirements, in the College of Arts and Sciences, this
course will fulfill consult the College Bulletin at If you have
questions, or need additional help, see your academic advisor.