Telecommunications | Electronic Media Advertising
T340 | 10967 | Affe, R
TEL-T 340 Elec Media Adv
Class Number 10967
T340: Electronic Media Advertising
Course Prerequisites: C- grade or better in T207
Course Description: Survey of the major processes of advertising
Selected topics include: organization of ad agencies, brief history
of advertising, consumer behavior, media evaluation, media planning,
internet advertising, outdoor advertising, copywriting, direct mail
Course Format: Mostly lecture, with ample time for Q & A.
To see which requirements, in the College of Arts and Sciences, this
course will fulfill consult the College Bulletin at
http://www.indiana.edu/~bulletin/iub/college/2010-2011/. If you have
questions, or need additional help, see your academic advisor.