Telecommunications | Managing the Creative Process
T522 | 15042 | Krahnke, S

Course Description: This course will provide an introduction to and
basic training in the management of projects that create television
programs and their ancillary products (such as home video, websites,
etc.) and multimedia such as CD-ROMs and stand-alone websites.   We
will expand previous knowledge of media production into the specific
areas of project timelines, budgeting, contracts, rights clearances,
and management in general.  We will discuss the role of the manager
in the media production process, the structure and process of media
production, cost analysis, intellectual property, performance
contracts, etc.    On occasion we will view television programs and
websites in order to understand how they were created.

Course organization: Four parts, covering:
1. Project management.
2. Production timelines, specifically for the "long-form"
documentary and attendant ancillary expectations.
3. Television production budgeting and cashflow management.
4. Intellectual property, rights clearances and production contracts.

Course objectives: By the end of this course you should be able to
successfully and consistently do the following:
1. Create and understand production timelines.
2. Create and understand production budgets and cashflows.
3. Assess the rights clearances required for the intended uses of
the project.
4. Develop strategies for managing production units.
5. Maintain proper production records.
6. Assess the needs for production and performance contracts.

A successful student in this course will gain an improved
understanding of the complexity, cost, commitment of time and
resources, and methods of production management (specifically for
the television documentary,) and for media production in general.
This course will be a good introduction for those interested in
pursuing further study in media production, but also in
entertainment law, contract law, business, theatre and music
production, computer software production, planning weddings and
parties, watching television, playing computer games and/or surfing
the web.

This course will not teach media production aesthetics, method,
history or design except to illustrate the relationships among the
various partners in the collaborative production process, and to
highlight the organizational, business and legal issues related to
creative choices.