Journalism | Principles of Creative Advertising
J320 | 6374 | Holloway

This class is designed to teach you the steps involved in producing
successful,  creative advertising. The end result of the advertising
process is the product of what is months, or even years, of hard work on
the parts of the creative team, media planning professionals, production
experts, market researchers and advertising and brand managers.  We will
study the various aspects of planning an advertising campaign, including
research, the creative process, media strategy, production techniques, and
the role of public relations. We will also discuss societal and ethical
aspects of advertising.
Credit hours: 3
Meeting times: 11:15-12:30 pm, TR, EP 220