Journalism | Media Management
J409 | 6378 | Beam


Principles of responsible media ownership and management in the free
enterprise system.  Examination of personnel problems, production
management, cost control, cash flow, taxation, union relations,
distribution problems, marketing, federal regulations, and decision
making.  Comparison of print media with electronic media and analysis of
cross-media ownership.
Credit hours:  3
Meeting times: 9:30-10:45 a.m., MW, EP 214