| Public Relations Management
J428 | 6384 | Simpson
Theories and principles relevant to public relations practices in agency,
corporate and nonprofit organizations, including development of goals and
objectives, client relationships, budgets, and research methods.
Credit hours: 3
Meeting times: 8:00-9:15 a.m., TR, EP 214
Required Readings: Text and handouts
Exams: Midterm and final
Papers: Three marketing plans.
Other Assignments: Copy and design direction development of select