Business | Buyer Behavior
M405 | 0829 | Beggs


P or C: M303 for School of Business students; P:M300 for non-School
of Business students.  Description and explanation of consumer
behavior in retail markets.  Topics include demographic, socioeconomic,
psychographic, attitudinal, and group influences on consumer
decision making.  Applications to promotion, product design,
distribution, pricing and segmentation strategies.  M405 meets
daily 1:10P-2:25P.