Business | Marketing Strategy and Planning
M450 | 0831 | Beggs


P: M303, one 400-level marketing course, and senior standing
with a concentration in marketing.  Focuses on marketing’s role
in gaining a sustainable competitive advantage.  Topics include
competitor analysis, managing competitive interaction, and marketing
signaling.  Emphasis is on applications through the use of case
studies and/or computer game simulation of competitive interaction
and the development of a strategic marketing plan.  M450 meets
daily 10:20A-11:35A.