Business | M 407 Business to Business Marketing
M407 | ALL | Staff


M 407 Business to Business Marketing (3 cr.)P or C: business majors?M 303;
nonmajors?A 202 and M 300. Problems, activities, and decision methods involved in the
marketing of goods and services by business to business entities. Product development,
pricing, promotion distribution systems, and analysis of the roles of non-consumer
buyers.