Business | BUS M300 Introduction to Marketing
M300 | ALL | --


BUS M300 Introduction to Marketing (3 cr.) P or C: A 200, A 201, or A 202. Not open to business students. Offered for students with a formal minor in business who may be majoring in apparel merchandising and interior design, journalism, telecommunications, or sports marketing and management. Examination of the market economy and marketing institutions in the United States. Decision-making and planning from the manager's point of view and impact of marketing actions from consumer's point of view. No credit
toward a degree in business.