Business | BUS M341 Creativity in Marketing
M341 | ALL | --


BUS M341 Creativity in Marketing (1.5 cr.) P or C: M 370; C: M 340; restricted to students in the marketing major. Develops creativity and creative problem-solving skills necessary for marketing careers. Covers theories and models of creativity, obstacles to creativity, techniques for stimulating personal and group creativity, and applications of creativity in marketing.