Business | BUS M342 Management, Analysis, and Display of Marketing Data
M342 | ALL | --


BUS M342 Management, Analysis, and Display of Marketing Data (1.5 cr.) P or C: M 370; C: M 343; restricted to students in the marketing major. Develops skills needed to manage, evaluate, analyze, and display marketing data. Topics include: data coding, data analysis using statistical software, attitude measurement and scaling, graphic display of data, data-driven market segmentation, and competitor analysis.