Business | BUS M370 Integrated Business Core - Marketing Component
M370 | ALL | --


BUS M370 Integrated Business Core - Marketing Component (3 cr.) P: BUS-A 100, A 201, A 202, G 202, K 201, L 201, X 204, X 201, X 220, CMCL-C 121, ECON-E 201, E 370, ENG-W 131, MATH-M 118, M 119 (all with a grade of C or better). C: F 370, J 370, P 370. Cross-functional survey of business management. The marketing component covers marketing planning and decision making examined from firm and consumer points of view. Topics include the marketing concept and its company-wide implications, the integration of
arketing with other functions, and the role that product, price, promotion, and distribution play in marketing strategy and implementation. Includes a cross-functional case done in teams.