Health, Physical Education and Recreation | Marketing for Leisure Services
R422 | 17925 | Shu Cole
Description of course content:
Application of marketing principles to leisure service delivery
systems, including procedures for developing marketing plans for
recreation agencies. Emphasis on organizing and analyzing the
marketing process and planning the marketing mix, including product,
price, place, and promotion.
Required Book List:
Summary of Assignments:
Exams, ongoing in-class and take-home assignments, group project.