Business | BUS M343 Database Marketing
M343 | ALL | Staff


BUS M343 Database Marketing (1.5 cr.) P or C: I-Core; C: M 342; restricted to
students in the marketing major. Provides skills in the use of single-source and
geocoded databases in a marketing decision environment. Emphasis is on using database
systems to accomplish specific objectives. Topics include the nature and sources
of scanner data, micromerchandising systems, geodemographic systems, and analysis
tools for databases.