Business | BUS M450 Marketing Strategy and Planning
M450 | ALL | Staff


BUS M450 Marketing Strategy and Planning (3 cr.) P or C: M 303. Focuses on marketing’s
role in gaining a sustainable competitive advantage. Topics include competitor analysis,
managing competitive interaction, and marketing signaling. Emphasis is on applications
through the use of case studies and/or computer game simulation of competitive interaction
and the development of a strategic marketing plan.