Telecommunications | Telecommunications Management
T446 | 4792 | MacArthur, P.


Summer II, 2004
T446 Telecommunications Management
Section 4792
Instructor: Paul J. MacArthur

Course Description:

 Prerequisites: T207 or consent of instructor.

 Course Objectives: To study management theories as they relate to
telecommunications industries and to understand competitive
advantages and disadvantages of different telecommunications
organizations. To understand how Wall Street impacts media
organizations and to provide the student with the ability to read
annual and other financial reports. To understand various
regulations as they relate to media organizations and to understand
the inseparable relationship between management and the marketing
process.

 Course Format: Small lecture format. No discussion sections.

 Grading Procedures: Exams, Research Papers, & Pop Quizzes.

 Requirements This Course Will Meet:

- Part of the Telecommunications Industry & Management area of
emphasis.

Required Texts:

Telecommunications Management: Industry Structures & Planning
Strategies by Richard A. Gershon, Lawrence Erlbaum Associates, 2001.
ISBN: 0805830022

Big Brands, Big Trouble by Jack Trout, John Wiley & Sons, 2001.
ISBN: 0471414328

Publication Manual of the American Psychological Association, 5th
edition, 2001.

Additional readings on eReserves.

Meeting Times: D 11:30  12:20 in TV226.