Business | BUS M303 Marketing Research
M303 | ALL | Staff

BUS M303 Marketing Research (3 cr.) P: M 370 and P or C: M 342 and M 343 for marketing majors; P: M 370 for business students not majoring in marketing; and P: M 300 or equivalent and either ECON-E 370 or PSY or MATH-K 300 for non-business students. Focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, experimental design, and data analy