Business | BUS M343 Database Marketing
M343 | ALL | Staff

BUS M343 Database Marketing (1.5 cr.) P or C: M 370; C: M 342; restricted to students in the marketing major. Provides skills in the use of single-source and geocoded databases in a marketing decision environment. Emphasis is on using database systems to accomplish specific objectives. Topics include the nature and sources of scanner data, micromerchandising systems, geodemographic systems, and analysis tools for databases.