The Business Plan Approach to Introductory Microeconomics

Publication: Journal of Economic Education

Volume: Volume 29, No. 1

Issue: Winter 1998

Pages: 54-64

Author(s): Dale DeBoer (University of Colorado, Colorado Springs)

Address (Principal Author):Dale R. DeBoer, Department of Economics, University of Colorado, Colorado Springs, 1420 Austin Bluffs Parkway, Colorado Springs, CO 80903, (719) 593-3180, fax: (719) 593-3180

Internet Address (Principal Author):ddeboer@mail.uccs.edu

Title: The Business Plan Approach to Introductory Microeconomics

Abstract: Students learn microeconomics from the perspective of a new business owner. This approach makes the material more interesting and more involving. Use of this approach requires re a re-ordering of the typical sequence of material and the introduction of a market simulation exercise.

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