Admissions Counselor Position, Marketing
2014-15 Academic Year
The Office of Admissions is a department under the Office of Enrollment Services and the front-facing department and portal to the
public for undergraduate recruitment for the Indiana University Bloomington campus. The Office of Admissions is responsible for
recruiting the freshman class each year, counseling prospective students and their families about the admissions procedure, providing
accurate information to the public about our recruiting requirements and standards and marketing Indiana University Bloomington.
Admissions Counselor; Develop, coordinate, implement, and participate in recruitment efforts and admissions-related initiatives that serve
to advance the undergraduate enrollment goals of the Indiana University Bloomington campus. Represent IUB at on-campus recruiting
events and off-site visit programs. Actively collaborate with campus partners. Coordinate and conduct daily information sessions and
campus tours for prospective students and their families; meet individually as needed. Assist the Admissions Marketing Team with the
implementation and management of all Admissions social media applications and ensure their integration with other communication
channels utilized by the office: website, print, and email. Assist with the development and implementation of marketing campaigns and
activities targeting prospective and admitted students that are designed to recruit and enroll each year’s incoming class.
a. Students will interact with prospective college students and their families through individual and group counseling
appointments/sessions, both on and off-campus.
i. Individual Student & Family Appointments/Counseling
ii. Group Presentations/Counseling/Workshops
iii. Individual Phone, Email, IM & Skype Counseling
iv. Special Group Presentations for visiting High Schools
v. High School Visits & College Fairs
b. Assist the Marketing Team with social media applications, website management, print and email communications.
i. Develop content for multiple social media platforms, write posts/tweets, and take photos; maintain weekly and monthly
content calendars; ensure social media activities are integrated with and promote office activities related to admission and
ii. Monitor Admissions social media and post and tweet on a daily basis (including weekends); answer questions from students and
parents within hours of their posting/tweeting.
iii. Assist with campaigns by developing and integrating all aspects of the social media component.
iv. Determine social media needs related to events and ensure these needs are met.
v. Monitor third party social media sites such as CollegeConfidential and respond as needed.
vi. Assist with other marketing and communications activities such as writing and developing emails, updating the website,
developing print pieces, etc.
c. Conduct research on best practices and trends within the field of admission and/or college counseling to be presented to admission
staff during staff meetings, retreats, and workshops.
Must have completed a Bachelor’s degree and be currently enrolled in or received admission to an Indiana University Graduate Program on
the Bloomington campus. Student should be organized, responsible, and dependable and have the ability to work independently; possess
analytical problem solving and decision making skills; and be champion for IU and have a positive enthusiastic attitude toward their IU
Experience launching and utilizing social media applications such as Facebook, Twitter, and Instagram on a daily basis is required;
experience with other applications such as Vine, YouTube, LinkedIn, etc. is preferred. Strong writing and editing skills are required.
Photography and Photoshop experience preferred. Knowledge and proficiency of Dreamweaver and/or HTML programming preferred.
Standard GA stipend, up to 90% fee remission, and health insurance. All applicants are asked to apply for Federal Work-Study. Offers
contingent upon approval.
Number of Assistantships Available for Fall 2014: 1 – 10 month appointment
Contact Person: Krista Timney, Sr. Associate Director Marketing and Communications
Campus Address: 300 N. Jordan Ave, Bloomington Campus
Phone: 812.855.4575 • Fax: 812.855.5102