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Exercise #3
Media 
Coverage of
Election 2006

 

 

 

 

 

Length 2 pages
Due: Oct. 18, 2006

In this assignment you will empirically test some of the generalizations about media coverage of congressional elections.  These include the following:

1.      Most coverage consists of “horse race” stories about who is ahead, and most events are interpreted in horse-race terms.

2.      Coverage of candidates is usually in terms of personal qualifications, personal characteristics, or campaign organizations.

3.      Few stories are about issues or contain much other news that informs voters about what a candidate or party stands for.

4.      Incumbents tend to get the lion’s share of coverage in reporting.

5.      Stories that get coverage are usually “bad news” for one of the candidates.

In addition, by their coverage the media are implicitly telling voters what the election is about. It is about some issue difference, the president’s handling of some aspect of national problems, or how some events reflect on the honesty, competence, and performance of the parties/candidates. Sometimes the campaigns themselves are the news as in the case of a debate or new charges against a candidate. 

For the assignment you will compare two (2) days of news coverage of the congressional campaigns.  This will include one of the national television networks on their standard one hour news coverage, one  national newspaper, and then either one local paper or local television station.  The national newspapers to choose from are The New York Times, The Washington Post, The Los Angeles Times, or USA Today .  The national networks are those in the banner above.  Local papers can be The Indianapolis Star, Bloomington Herald Times, or Indiana Daily Student.  For local television coverage of the campaign, we get all the Indianapolis stations, each of which has an early evening news broadcast.   Compare the three news sources in terms of the five generalizations above.  Write a short essay that addresses these and explains how the different media present the election differently.  That is, what would a person who is exposed to only one of the sources miss?  From your comparative analysis, what might explain any differences in the reporting of the media sources you examine? And finally, what conclusions would you draw about the quality of media coverage of our elections? 


This page was last updated 10/9/06
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