Jillian  Casamo

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Jillian Casamo
Former Honors Student


Jillian investigated the influence of resource depletion on consumer decision making, specifically brand reliance. She found that participants who are more depleted of their resources rely more heavily on brand name (versus specific attributes) when ranking a product. This research helps us understand more about the role that resource depletion plays in our everyday lives, as well as contribute information to what influences consumer decision making.