Patrick John Eddy
IU and Hirtlab Alumni
Patrick John Eddy is a recent graduate at IU who worked in Ed's lab from 2009 to 2010. Patrick's research interests are within the areas of social and cognitive psychology; more specifically, social influence.
As his honors thesis, Patrick studied attitude formation on novel symbols (brands or logos) through the combined effects of evaluative conditioning and self perception theory, and how those attitudes influence choice.
As of now, Patrick plans to build on his knowledge and skill sets as a creative consultant while pursuing a PhD in Social Psychology or Business Marketing.