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Experiments not requiring physiology data collection are often conducted in the ICR's Laptop Lab.  Designed to allow maximum flexibility for the researcher, laptops may be configured in a variety of participant-seating arrangements.  Media stimuli are presented using MediaLab or DirectRT software which also stores responses directly into the a researcher database.  Common measures used in the ICR Laptop Lab include self-report responses, signal detection memory measures, response latency, continuous response measurement, and secondary-task reaction times.