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affect & content measured as low, medium & high goals relative to each other

Affect:
Stimulate action or reaction in the audience.

Content:
Make information available.


No Expectations No need to evoke any particular affective response or deliver any substantial content.



Kevin Baenko: The Square Peg

All Affect Need to evoke a particular affective response outweighs need to deliver specific content.



Riddler.com

All Content Need to deliver specific content outweights need to evoke a particular affective response.



Jakob Nielson's Home Page

High Affect Need to deliver some content in support of affective response.



Harley Davidson

High Content Need to deliver specific content outweights need to evoke a particular affective response.



Indiana University Bloomington Site

Mixed
Need to evoke a particular affective response and need to deliver content are highly interdependent.

The difference between medium and high profiles may be driven by the volume of content, the common level of production value in a field, or the nature of the organization.


National Center for Missing and Exploited Children


Web Design Profile Home Page
AECT 1997 Conference, Albuquerque, NM
Elizabeth Boling, Kurt Squire, Sonny Kirkley
Indiana University
Last updated 7 January 1997
URL: http://www.indiana.edu/~iirg/ARTICLES/AECT97/profile.html

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