Profile #2 -- All Motivation

  • high need to motivate the users to respond in a particular way
  • often promotional commercial sites

    1 color, imagery and backgrounds should be used to set the mood and evoke the intended response in your audience

    2 use links for suspense, aesthetic unity, branching storylines and annotation

    3 be sure that the audience will experience what is intended


  • The Mars Attacks: The Movie site (LOCAL)
  • The Riddler (LOCAL)
  • The Spot (LOCAL)


  • guidelines for this profile are mainly expansive -- they recommend taking advantage of a wide range of visual elements, and using those elements in many different ways


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AMTEC 1997 Conference, University of Saskatchewan, Saskatoon, Canada
Elizabeth Boling, Barbara Bichelmeyer, Kurt Squire, Sonny Kirkley
Indiana University
Last updated 1 June 1997