- high need to motivate the users to respond in a particular way
- often promotional commercial sites
color, imagery and backgrounds should be used to set the mood and evoke the intended response in your audience
use links for suspense, aesthetic unity, branching storylines and annotation
be sure that the audience will experience what is intended
- The Mars Attacks: The Movie site (LOCAL)
- The Riddler (LOCAL)
- The Spot (LOCAL)
- guidelines for this profile are mainly expansive -- they recommend taking advantage of a wide range of visual elements, and using those elements in many different ways
AMTEC 1997 Conference,
University of Saskatchewan, Saskatoon, Canada
Elizabeth Boling,
Barbara Bichelmeyer,
Kurt Squire, Sonny Kirkley
Indiana University
Last updated 1 June 1997