Profile #4 -- High Motivation

  • need to deliver some content in support of motivating a particular response from users
  • may be promotional sites for educational products or complex products, or sites in which content is serving promotional purposes

    1 make a clear distinction between what is content and what is not

    2 minimize interference between the visual elements that are to be "experienced," and those that are to be read or examined closely

    3 do not give the impression that the site holds more content than it actually does


  • Harley Davidson Web site (LOCAL)
  • Bill Nye the Science Guy's Nye Labs Online (LOCAL)


  • guidelines for this profile emphasize the appropriate visual treatment of asymetrical goals


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AMTEC 1997 Conference, University of Saskatchewan, Saskatoon, Canada
Elizabeth Boling, Barbara Bichelmeyer, Kurt Squire, Sonny Kirkley
Indiana University
Last updated 1 June 1997