- need to deliver specific content outweighs the need to motivate a particular response from users
- may be informational sites for organizations that need to project or establish a credible presence on the Web; universities, government agencies, corporate intranets
use graphics to create a visual identity, and sustain that identity throughout the site
use a consistent layout for every page and respect standard conventions for simple grid-based page design
reduce "visual noise" by keeping the number of non-identity graphics small and the number of different text treatments few
- First Monday: The Peer-Reviewed Journal on the Internet (LOCAL)
- The Indiana University - Bloomington Web site (LOCAL)
- Interface Research and Interest Group site (LOCAL)
- National Biological Survey (LOCAL)
- guidelines for this profile emphasize the appropriate visual treatment of asymetrical goals
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AMTEC 1997 Conference,
University of Saskatchewan, Saskatoon, Canada
Elizabeth Boling,
Barbara Bichelmeyer,
Kurt Squire, Sonny Kirkley
Indiana University
Last updated 1 June 1997