Gerry Sousa
Agri-Business,Inc.

Director, Interactive Technology

Company Location:
ARG, Inc. 3905 Vincennes Road, Suite 402 Indianapolis, IN 46268

50 full time on staff; 6 full time multimedia with instructional designers, writers, and graphics personnel provided form other company divisions.

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Presentations, multimedia databases, integrated vertical market applications, communications and information design, training.

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1. direction and implementation of multimedia and interactive technologies within the larger company whose primary mission is training and product support for external clients
2. multimedia product and interface design and project implementation strategies.

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Was contacted by the company to serve as a consultant. Eventually was offered the opportunity to create a new multimedia division within the company.

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The more diverse perspectives on a problem you can bring to the table, the more insight you can add to the development process. Specifically, I have found that a mixture of programming and technical expertise, visual and graphic awareness, and user-center ed instructional design is attractive to our clients. Look at lots and lots and lots of software. Look at books. Look at games. And watch how people use things--not just software and computers, but everyday things. If we've done our well, our clients don' t think that they are using a computer--they are thinking about the task at hand. And always design in collaboration with the end users. Never assume you know what they are going to like or be able to understand.

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