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Hutton Honors College

 — Indiana University


BUS-M 304: Honors Marketing Management
Professor Adam Duhachek*
Section 1332 TuTh 10:10-11:25am HH 1050
Section 1333 TuTh 11:40am-12:55pm HH 1050
Section 5223 TuTh 4:00-5:15pm HH 1050

P: A100, A201, A202, G202, K201, L201, X104, X204, X201, X220, ECON-E 201, ECON-E 370, ENG-W 131, MATH-M 118, MATH-M 119 (all with grades of C or better) and admission to the Business Honors Program. C: F304, J304, P304, and I304; students are administratively enrolled. Part of Honors I-Core.

Overview:

Examines marketing concepts, strategic planning, marketing research, and information systems. Covers consumer and organizational buying behavior, forecasting sales, and market segmentation and position. Also focuses on new product development process; product lines and brands; pricing strategies; distribution-channel management; advertising; personal selling; and organizing, evaluating, and controlling marketing.

Section 4371
Section 4371