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Hutton Honors College

 — Indiana University

Thought for Food:
How Imagined Consumption Influences Actual Consumption

Themester Talk by Dr. Carey Morewedge, Boston University

December 2, 2014

Dr. Morewedge, associate professor of marketing at the Boston University School of Marketing, researches how high-level cognitive processes such as memory, attention, and mental imagery profoundly influence human judgments and decisions.

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Among his many awards, Morewedge has received the Ideas of the Year Award from the New York Times in 2009 and the Most Theoretically Innovative Article or Chapter of the Year Award from the Society of Personality and Social Psychology in 2010. He has been awarded more than $2 million in external research funding and his research has been featured by The New Yorker, The Washington Post, and NPR's Science Friday, among others.

Morewedge presented his research and new findings showing how and when imagery inductions reduce and increase the desire for the food imagined, and the stimulus-specific effects these inductions have on the desire for other foods.

The talk was part of the College of Arts and Science's fall Themester Eat Drink Think: Food from Art to Science and was co-hosted by the Hutton Honors College.

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